Shinta is a tech industry veteran and trailblazer. Since the inception of her first company Bubu.com in 1996, the award-winning entrepreneur has impacted Indonesia's digital landscape in countless ways. She has been recognized by Globe Asia as one of the “99 Most Powerful Women,” Tatler’s Asia most influential and was named as the “Inspiring Women Honor Roll” by Forbes Indonesia Magazine. Shinta has worked tirelessly to advance technology in the region since founding Bubu.com and serving as the company's CEO, a position she still holds.

Her first company, Bubu.com started as a web development company that later evolved into a full-service data-driven digital agency. In 2019, Bubu turned into a venture builder, growing a number of new ventures under the holding. One of the ventures include Bubu Gaming, a full-service gaming and esports agency, backed by 25+ years of experience in digital and by individuals who have more than 10 years in Esport industry. Helping brands to perform with better ROI, possessing unrivalled experience and understanding of the eSports industry.

At the end of December 2019, she launched another new venture called Startupindonesia.co, which is an online platform to help connect all the startup ecosystems in Indonesia, which include the connection to Venture Capitals, Angel investors and mentors. The online platform is looking to democratize network and knowledge for Indonesia's tech startup ecosystem, especially those with a strong socio-economic impact. It is developed as Indonesia's online startup directory and online education center for tech-entrepreneurship.

Her long history in the tech industry also includes being the CEO of Plasa.com (then called Blanja.com), a Telkom Indonesia owned e-commerce marketplace. Plasa.com attracted investments from eBay in 2012. After her role in Plasa.com, Shinta went on to become one of the Managing Partner at Nusantara Ventures, a pioneering technology venture capital fund in Indonesia aimed at helping entrepreneurs create and grow market-leading digital media companies throughout the region from 2011 until 2013. As one of Indonesia’s leading authorities on ICT, Shinta has also been instrumental in fostering valuable ties with Silicon Valley. She co-founded Silicon Valley Asia Technology Alliance, a non-profit organization (incorporated in 2014) whose mission is to bridge the flow of ideas and collaboration between the tech industry in Indonesia and Silicon Valley. She also initiated Angel EQ Network, a premier angel investor network that was established in October 2015 - 2017 and founded by thirteen founding members with the goal to boost the Indonesian entrepreneurial ecosystem through education, active engagement and funding. This innitiative is now thru the innitiative startup Indonesia Shinta has also recently been appointed as one of the founding members Asia Gender Network under Asia Venture Philantrophy Network and supported by Bill Gates and Melinda Gates Foundation. AVPN is the first pan-Asia Network that moves capital to causes that empower women and girls in Asia to drive gender equality across the region. The network is continuously working on gender-related causes all year round.

Last July 2021, Shinta joined Fat Projects Acquisition Corporation as one of the SENIOR ADVISORY BOARDS. Fat Projects Acquisition Corporation is a registered Corp in Cayman Islands that is launching a $100M Special Purpose Acquisition Company (SPAC) at NASDAQ to acquire, merge or do a business combination with a technology-led business that can solve diverse challenges in Asia in the areas of Supply Chain, Finance, Sustainability/ESG, E-Commerce and Big Data. Shinta is also the chairwoman of Supergirls in Tech program, a tech incubation program dedicated to find a tech-enabled solution for gender inequality in Indonesia, exclusive for 3rd-4th year female University students. The program was supported by among others, UN Women, Grab Ventures, Sampoerna Foundation, Skystar Ventures, ADB Ventures and AVPN.

Shinta has also been part of Chamber of Commerce and Industry of Indonesia (KADIN) for more than 10 years. She is currently the Head of permanent committee for Research and Technology in Digital sector at KADIN.